WebsiteSeoBlogging
icons & symbols https://icons8.com/icons/set/houses--static--yellow
https://contrastchecker.online/ for contrast accessibility
https://www.toptal.com/designers/colorfilter?orig_uri=https://ecocore.org&process_type=grey
https://www.webaccessibility.com/
https://search.google.com/test/mobile-friendly
Brand guidelines - colours, fonts, key words, tone of voice
Compare the competition:
- https://citizensclimatelobby.org/
- https://positivemoney.org/
- https://www.nationaltrust.org.uk/
- https://www.kew.org/kew-gardens
- https://www.sueryder.org/
- https://www.blueprintforall.org/
- https://www.greenpeace.org.uk/about-greenpeace/
- https://thecontentboutique.co.uk/
- https://rentstart.org
- https://ageuk.org.uk/islington/
- https://islingtonmind.org.uk
Key Words
Funnel broad -> specific keywords:
https://neilpatel.com/blog/#p-152640
https://www.jeffbullas.com/10-content-marketing-mistakes-that-the-amateurs-make/
- find a unique keyword (branding) e.g.
quotas
EcoCounts
carbon currency
- Ubersuggest can show competitors & their keyword alternatives https://app.neilpatel.com/en/pricing
Backlinks - Ubersuggest https://neilpatel.com/blog/10-tools-that-will-get-you-more-backlinks/
Content hub strategy
SEO & website optimisation
Newsletters
- environmental
- climate change
- carbon footprint
- renewables
- renewable energy
- clean energy
- decarbonise
- emissions offsets
- personal carbon trading
- carbon rationing
Search engine algorithm:
- relevancy
- trust
- speed
Blogging
Fact checking: https://www.journalism.co.uk/news/resources-to-help-with-verification/s2/a753949/
Key words: https://app.wordstream.com/fkt/app
Title: https://neilpatel.com/blog/the-step-by-step-guide-to-writing-powerful-headlines/
Tips on style: https://wordpress.com/go/content-blogging/mastering-descriptive-language-how-to-create-powerful-content/
https://www.grammarly.com/blog/how-to-write-a-short-story/
Content:
1. Data
2. Insight
3. Expert opinion
4. Relevant
5. Positive action
6. Info-graphic
Push out content to big media platforms - build up contact list of journalists
It takes 8 pieces of content to persuade somebody to donate! They: get to know you; get to like you; get to trust you.
Podcast -> article -> social media snippets
What to cover:
- answer all possible objections
- one at a time, bite sized chunks
- key issues - what content to produce - based on SEO keyword strategy such as https://answerthepublic.com/reports/7104644d-7d6e-412e-b091-5046c77b519a
- longer text can be stories to make dry academic stuff sound more realistic
Outreach - provide content for digital PR - big media outlets linking back will boost page rankings
https://analytics.google.com/analytics/academy/profile
https://yaytext.com/bold-italic
Recycling
- Optimise for the best quality. Check out what pages don't get traffic via google console. Delete out-of-date, irrelevant stuff.
- Look at old pages that need updating. Compare traffic for last 30 days against 1 year ago. What lost a lot of traffic? Keep it fresh. What terms are they ranking for? Type them into google, see what other pages are ranking better for the terms and why, then upgrade the old page
- Combine related pages
- Outreach - cite sources. link out to them and ask them to post the page to their social media
- Collect email addresses - offer HHGTCC
- Ubersuggest backlinks opportunity report: shows websites linking to 3 competitors - try to get them to link to EcoCore
- Internal linking - link up new blog posts from old blog posts
- Subscribers tool - push notifications on people's browsers if they don't want to subscribe