SocialMediaActivism

Campaign Elements

• define your goals
• choose your audience(s)
• target other group/club/society e.g. nature, engineering, astronomy

• do you want people to join up / do you just want followers
• create your group / club / society with contact email / instagram handle
• sympathetic contact with staff member
• roles - topic creation, image & graphics, posting, engagement & follow-up
• decide on a posting schedule with a rhythm
• Spread the word via flyers on noticeboards, other social media channels
• blog take-over / editor for the week at school, other organisations, EcoCounts
• Recycle posts on Instagram to other platforms – make an image into a video for Tiktok
• real life newsletter / newspaper - one per term? - collaborate with any other
• Warning! Don't become a slave to your phone

Creating a post

Components of a new post:

• Get an image
• Create topic / content / caption
• Use a fact – interesting / surprising / shocking
• Brand consistency - font, colours, logo
• Voice – consistency again
• Audience – make it relevant
• Call to action
• How often are you going to post
• what hooks to people's lives does it have - calendar dates, events, current issues, memes

Planning a Post

Instagram fundraising: https://mediatrust.org/resource-hub/instagram-fundraising-toolkit/

Youtube: https://mediatrust.org/resource-hub/create-videos-with-youtube/

Creating content: https://mediatrust.org/resource-hub/creating-impactful-content-for-social-media-that-tells-your-climate-story/

More content overview (from crowdfunding perspective): https://www.crowdfunder.co.uk/stories/how-to-nail-your-project-video

Finding Images

free image libraries

• https://www.pixabay.com
• https://www.pexels.com
• https://stocksnap.io
• https://unsplash.com
• https://www.flickr.com not many are free
• https://commons.wikimedia.org/wiki/Category:Images
• https://climatevisuals.org/wikipedia-collection/
• https://yaleclimateconnections.org/2021/09/how-to-effectively-show-climate-change-in-25-images/
• https://pinterest.com
• https://openplanet.org/

If you are really stuck, you can grab a screenshot from a good video to provide a low res image.