Podcasting
Personal
Hallmarks of personal influencing style (Forbes)
• Asserting
• Convincing
• Negotiating
• Bridging
• Inspiring
https://susannahraffe.com/recordings - Communication foundations
https://www.youtube.com/watch?v=solnCG1p3_I - Climate Outreach
https://www.mindtools.com/pages/article/ei-quiz.htm - Emotional intelligence
https://splash.luminalearning.com - weird personality test
Story telling:
- • Angels cocktail – Dopamine, Oxytocin, Endorphin
- o Dopamine
- ♣ Focus, motivation, memory
- ♣ Build suspense, launch a cliff hanger, cycle of waiting and expecting
- o Oxytocin
- ♣ Generosity, Trusting, Bonding
- ♣ Create empathy for whatever character you build
- o Endorphin
- ♣ Make people laugh
- o Dopamine
Mindful Speaking
1. Slow down and connect to the present moment. Become aware of where you are and who you are with, and take a breath, a deliberate pause, before speaking.
2. Check in with what you are about to say, and why you have chosen to say this out of everything you could say in this moment. What is your motivation for your chosen words? What is your gut feeling saying to you?
3. After you have spoken, pause again and check in with yourself. What did it feel like to say that? Did it come out as you intended? How did the other person receive what you said and what was his or her response?
Preparation
Prepare a good set of questions that are short, not too open, direct, and flow together into a story.
Questions
Think of your website and content as a means to creating awareness of your existence and answering questions your audience has about your cause. Then establishing a mutually beneficial relationship with your potential community.
When you create content you should put yourself in your readers’ shoes, and brainstorm all the questions they may have.
So when you answer them, your audience will think - wow that was really useful… and return to you for more.
Case Study - Kate Calvert's house. For example, I live in a 4 storey Victorian townhouse. It has sash windows throughout and floor to ceiling sash windows on the first floor. As much as I love my house, I know it won’t win any prizes for eco-friendliness. So I was delighted to see you had recorded a podcast with someone who had turned a similar house into a Super Eco Home.
This was your first podcast - so I know it was a warm up. For me as the listener, it would have been compelling listening if it had answered my most pressing questions…
- How big is the interviewee’s house?
- Does she have attic bedrooms? Because attic bedrooms mean a sloping roof and a small loft. How on earth do I insulate?
- What were the specific challenges your interviewee was trying to solve? (i.e. was it just insulation - or did it extend to reducing energy use)
- What steps did she take to resolve them initially? Why did she choose against them? (i.e. internal versus external insulation)
- How did she find her suppliers? What was her criteria for choosing them? (Because I don’t live in London - this would have been useful)
- How long did the project take?
- Did she live in the house while the work took place? How much disruption was involved (I work from home - so this is important to me)
- What were the real costs? For example - if I have my house painted - I need to organise and pay for scaffolding.
- How did she finance the project? Did she qualify for any grants?
- What about planning permission? I live in a conservation area - so changes to my fenestration need to be minimal.
- What are your interviewee's top tips for organising such a project? What does she consider the priority?
- Did she experience issues along the way? How did she resolve them?
- There was a lot of conversations about meters. What were the tangible results to the project?
- Including some links to suppliers in the show notes at the end of the podcast would have been useful.
Put the listener front and centre.
In my case, I live in a Victorian house with floor to ceiling sash windows - and no cavity walls - and worse still - I live in a conservation area so I’m really interested in how I can insulate my draughty home.
Then think like a journalist and answer the questions: Who What Why Where When How
- Who will benefit from your podcast?
- What will you cover in the interview?
- Why is insulation important? (With rising fuel prices - there’s even more of an incentive to insulate!)
- Where can I find contacts - especially if I don’t live in London
- When is the best time to get the work done?
- When will I see a return on investment. If I’m spending lots of money - I would like my fuel bills to reduce. Can I get a grant to fund the work!?
- How can you insulate a Victorian home?
- What are the steps?
- What is the order of priority?
- How much will it cost?
- Will I need to move out while work is done?
- How long does the work take?
Top 3 tips to get started quickly (everyone likes a tip that makes the job seem less overwhelming )
Then when you finish the podcast - use something like Rev.com to get it transcribed. Then publish the transcription as show notes.
This will give you SEO.
Better still, you”ll give people a really useful piece of content they”ll return to over and over… and share.
Pre-Recording
| Preparation |
|---|
| Clear view of room - no laundry |
Warm up your voice before talking: @7:40 - Julian Treasure TED
|
| Check correct mic selected in audio |
| Check zoom setting for separate voices - in zoom app, select Mute->Audio Settings->Recording |
| Check zoom hi quality video - in zoom app, select Video Settings->checkbox |
| Change screen layout to side-by-side |
| Check intro, topics, questions and summary with guest |
| Intro: Please support Carbon Watchdog on Patreon via the link on the carbonwatchdog.org, and enjoy the discussion - I am Adam Hardy, and my guest today is .... |
| Remember to relax and talk to Matilda and Laurie! |
Docs & Training
- Have a teaser at the start to keep people testing it out
- Make it shorter - leave them wanting more, don't risk boring them - less is more
- Put in a pay-off at the end to keep them coming back
Five Cares and Fears
- Family and Relationships
- Careers and Finance
- Pop Culture
- Health and Wellness
- Community
Resources
Mic technique: https://www.thepodcasthost.com/recording-skills/mic-technique-for-podcasters/
What to say to guests: https://seanwes.com/podcastdude/007-how-to-get-great-audio-from-your-guests/